Twiggy Olay Ads Banned For Airbrushing

Posted on Dec 16 2009 - 7:41pm by Mellisa Jordon

A British beauty campaign featuring modeling legend Twiggy has been banned by an advertising watchdog group after it was proven that the ’60s runway icon appeared heavily airbrushed in the ad photo. The 60 year old starred in ads for Olay Definity eye cream looking years younger, she claimed the “secret to brighter-looking eyes” was her use of the product. However, more than 700 people have complained the image had been digitally re-touched.

“We considered that the post-production re-touching of this ad, specifically in the eye area, could give consumers a misleading impression of the effect the product could achieve,” officials at the UK’s Advertising Standards Authority (ASA) said in a statement this week.

Twiggy Olay Ads Banned For Airbrushing

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